{
    "title": "MAX MARA | Une nouvelle ic\u00f4ne",
    "modified_at": "2026-09-16 11:00:02",
    "published_at": "2026-09-16 11:00:00",
    "url": "https://max-mara.prezly.com/max-mara-une-nouvelle-icone",
    "short_url": "http://prez.ly/xEJd",
    "culture": "en_BE",
    "language": "EN",
    "slug": "max-mara-une-nouvelle-icone",
    "body": "<p>La campagne pour Le Parfum met en sc&egrave;ne <em>Florence Pugh</em> - une femme dont la pr&eacute;sence n&rsquo;a besoin d&rsquo;aucun artifice. <strong>Une confiance silencieuse. Une beaut&eacute; sinc&egrave;re. Une ic&ocirc;ne moderne</strong> fa&ccedil;onn&eacute;e par l&rsquo;instinct. Elle incarne l&rsquo;id&eacute;al Max Mara : <strong>intemporelle</strong>, tout en &eacute;tant pleinement ancr&eacute;e dans son &eacute;poque. Terre &agrave; terre, charismatique, profond&eacute;ment elle-m&ecirc;me.</p><p>Pour traduire cette aura en images, Max Mara fait une nouvelle fois appel &agrave; <strong>Mario Sorrenti - un photographe reconnu </strong>pour r&eacute;v&eacute;ler ce qui ne peut &ecirc;tre mis en sc&egrave;ne. Une pi&egrave;ce minimaliste. Une lumi&egrave;re douce, presque feutr&eacute;e, mais qui semble rayonner de l&rsquo;int&eacute;rieur. Un espace con&ccedil;u non pas pour encadrer la femme, mais pour la laisser illuminer le lieu. </p><p>Florence Pugh est assise, envelopp&eacute;e dans un manteau camel Max Mara, <strong>nouvelle ic&ocirc;ne,</strong> comme si le manteau &eacute;tait une extension intime de sa peau. Le parfum rendu visible.</p><div\n    id='gallery-fab98074-2cc2-4998-b228-69e2d9b48a99'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><hr /><p><strong>Dossier de presse : </strong></p><a href='https://cdn.uc.assets.prezly.com/59b6b11c-c205-43e2-b5ce-41312a4ce242/-/inline/no/max-marale-parfumpress-kit.pdf' class='release-content-attachment' id='attachment-59b6b11c-c205-43e2-b5ce-41312a4ce242' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='59b6b11c-c205-43e2-b5ce-41312a4ce242'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>Max Mara Le Parfum Press Kit</strong>\n        <em class='release-content-attachment__subtitle'>Max Mara_Le Parfum_Press kit.pdf - 2 MB</em>\n    </span>\n</a><p><strong>Plus d&#039;images :</strong></p><div id=\"bookmark-f9593ec4-5790-4885-831e-e28cc564ab71\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://max-mara.prezly.com/media/album/51137\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fee590cf2-33bb-4355-8c70-ec786708414e%2F?ar=1%3A1&amp;fit=crop&amp;s=c2d1513e3094a59835dadf51ad85edc2)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://max-mara.prezly.com/media/album/51137\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"f9593ec4-5790-4885-831e-e28cc564ab71\"\n           >\n                Media gallery: Le Parfum            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                12 images            </div>\n        \n        <a href=\"https://max-mara.prezly.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fmax-mara.prezly.com%2Fmedia%2Falbum%2Ffbead381-9ea7-4404-bd8a-1909fe1b351c&newsroom=e539cef5-7eff-4ef9-9ab7-db3833829ebf\" aria-hidden=\"true\" />\n            MAX MARA        </a>\n    </div>\n</div>\n<p><strong>Pour plus d&#039;informations :</strong></p><div class=\"release-content-contact\" id=\"contact-4691bf27-4eb3-4d12-ac7b-ccd4535f4190\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/4cbd485d-2539-4984-8a5b-b0102ab79fc7/-/crop/783x782/4,0/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Marie Trenker\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Marie Trenker</strong>\n        <em class=\"release-content-contact__description\">Junior Account, top secret communication</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:marie.trenker@top-secret.be\"  class=\"release-content-contact__details-list-item-link\" title=\"marie.trenker@top-secret.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>marie.trenker@top-secret.be</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-e256b0b5-9a31-4985-80c2-2bf35935d1a5\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/b4294b27-9bea-420d-aff5-eb4aa5db86dd/-/crop/2738x2738/373,17/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Stephanie Boucquillon\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Stephanie Boucquillon</strong>\n        <em class=\"release-content-contact__description\">Senior Account, top secret communication</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:stephanie@top-secret.be\"  class=\"release-content-contact__details-list-item-link\" title=\"stephanie@top-secret.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>stephanie@top-secret.be</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
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