{
    "title": "MAX MARA | Een nieuw icoon",
    "modified_at": "2026-09-16 11:00:02",
    "published_at": "2026-09-16 11:00:00",
    "url": "https://max-mara.prezly.com/max-mara-een-nieuw-icoon",
    "short_url": "http://prez.ly/8jNd",
    "culture": "en_BE",
    "language": "EN",
    "slug": "max-mara-een-nieuw-icoon",
    "body": "<p>De campagne voor <strong>Le Parfum</strong> brengt <em>Florence Pugh</em> in beeld - een vrouw wiens aanwezigheid geen enkele kunstgreep nodig heeft. <strong>Een stille zelfverzekerdheid. Een oprechte schoonheid. Een modern icoon</strong>, gevormd door haar instinct. Ze belichaamt het ideaal van Max Mara: <strong>tijdloos</strong>, maar tegelijk volledig geworteld in haar tijd. Met beide voeten op de grond, charismatisch en volledig zichzelf.</p><p>Om deze uitstraling in beelden te vertalen, doet Max Mara opnieuw een beroep op <strong>Mario Sorrenti - een gerenommeerd fotograaf</strong> die erin slaagt vast te leggen wat niet in sc&egrave;ne kan worden gezet. Een minimalistische ruimte. Een zacht, bijna ingetogen licht dat lijkt te stralen van binnenuit. Een omgeving die niet bedoeld is om de vrouw te kaderen, maar haar de ruimte geeft om de plek te laten oplichten.</p><p>Florence Pugh zit, gehuld in een camel Max Mara-mantel, <strong>een nieuw icoon</strong>, alsof de mantel een intieme verlenging van haar huid is. Het parfum wordt zichtbaar.</p><div\n    id='gallery-fab98074-2cc2-4998-b228-69e2d9b48a99'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><hr /><p><strong>Persbericht: </strong></p><a href='https://cdn.uc.assets.prezly.com/59b6b11c-c205-43e2-b5ce-41312a4ce242/-/inline/no/max-marale-parfumpress-kit.pdf' class='release-content-attachment' id='attachment-59b6b11c-c205-43e2-b5ce-41312a4ce242' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='59b6b11c-c205-43e2-b5ce-41312a4ce242'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>Max Mara Le Parfum Press Kit</strong>\n        <em class='release-content-attachment__subtitle'>Max Mara_Le Parfum_Press kit.pdf - 2 MB</em>\n    </span>\n</a><p><strong>Meer beelden:</strong></p><div id=\"bookmark-f9593ec4-5790-4885-831e-e28cc564ab71\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://max-mara.prezly.com/media/album/51137\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fee590cf2-33bb-4355-8c70-ec786708414e%2F?ar=1%3A1&amp;fit=crop&amp;s=c2d1513e3094a59835dadf51ad85edc2)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://max-mara.prezly.com/media/album/51137\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"f9593ec4-5790-4885-831e-e28cc564ab71\"\n           >\n                Media gallery: Le Parfum            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                12 images            </div>\n        \n        <a href=\"https://max-mara.prezly.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fmax-mara.prezly.com%2Fmedia%2Falbum%2Ffbead381-9ea7-4404-bd8a-1909fe1b351c&newsroom=e539cef5-7eff-4ef9-9ab7-db3833829ebf\" aria-hidden=\"true\" />\n            MAX MARA        </a>\n    </div>\n</div>\n<p><strong>Meer info:</strong></p><div class=\"release-content-contact\" id=\"contact-4691bf27-4eb3-4d12-ac7b-ccd4535f4190\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/4cbd485d-2539-4984-8a5b-b0102ab79fc7/-/crop/783x782/4,0/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Marie Trenker\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Marie Trenker</strong>\n        <em class=\"release-content-contact__description\">Junior Account, top secret communication</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:marie.trenker@top-secret.be\"  class=\"release-content-contact__details-list-item-link\" title=\"marie.trenker@top-secret.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>marie.trenker@top-secret.be</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-e256b0b5-9a31-4985-80c2-2bf35935d1a5\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/b4294b27-9bea-420d-aff5-eb4aa5db86dd/-/crop/2738x2738/373,17/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Stephanie Boucquillon\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Stephanie Boucquillon</strong>\n        <em class=\"release-content-contact__description\">Senior Account, top secret communication</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:stephanie@top-secret.be\"  class=\"release-content-contact__details-list-item-link\" title=\"stephanie@top-secret.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>stephanie@top-secret.be</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
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